Rather than focusing on one particular aspect of portrait photography, this book provides complete instructions for every step of producing portraits with a professional look. From setting up the lighting, posing the subject, and composing the finished shot to retouching methods and developing techniques for the darkroom, each process is fully explored. These proven techniques for producing flattering portraits in a variety of settings will improve professionals' portraits and move amateurs' hobby photographs to the next level. Examples clearly illustrate every concept presented in the book.
(1)
Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album business. Showcased are the album styles of 15 top wedding photographers, with insight provided into each artist's creative process, client service skills, and album design. Examples include Michael Ayers's one-of-a-kind pop-up albums; photojournalism trendsetter Andy Marcus's magical designs; and Gigi Clark's unique presentation in an archival box. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on à la carte images, and how to make networking and referrals generate business so they can concentrate on photography.
(2)Design is the single most important factor in creating a
successful photograph. The ability to see the potential for a strong
picture and then organize the graphic elements into an effective,
compelling composition has always been one of the key skills in making
photographs.
Of course, digital photography has brought a new, exciting aspect to design
- first because the instant feedback from a digital camera allows immediate
appraisal and improvement; and second because image-editing tools make it
possible to alter and enhance the design after the shutter has been
pressed. This has had a profound effect on the way digital photographers
take pictures.
The Photographer's Eye shows how anyone can develop an eye for `seeing'
great digital photos. The book explores all the traditional approaches to
composition and design, but crucially, it also addresses the new digital
technique of shooting in the knowledge that a picture will later be edited,
manipulated, or montaged to result in a final image that may be very
different from the one seen in the viewfinder.
